Ask a group of truck drivers what truck they'd buy if money wasn't the deciding factor, and you'll hear one name more than any other: Peterbilt. For generations, Peterbilt has represented more than transportation—it represents pride, professionalism, and ownership.

While many trucks are built to move freight, Peterbilts are built to make a statement. From the legendary 379 to the iconic 389 and the new 589, Peterbilt has become the truck that owner-operators aspire to own.

Built for Pride of Ownership

A Peterbilt isn't just another truck in the parking lot.

The long hood, stainless trim, polished aluminum, classic lines, and unmistakable red oval badge create a presence that few trucks can match. Many drivers spend countless hours keeping their Peterbilt polished and detailed because they take pride in what they drive.

For many owner-operators, their truck is their business card. Customers notice it. Drivers notice it. Other owner-operators notice it.

A Peterbilt says you care about your equipment.

Some of the Best Resale Value in the Industry

One reason Peterbilt continues to dominate the owner-operator market is resale value.

Models such as the Peterbilt 389 consistently remain among the most sought-after trucks on the used market, with strong demand driven by owner-operators who value the brand's reputation, customization options, and classic styling.

Many trucks depreciate rapidly, but clean, well-maintained Peterbilts often command premium prices years after they leave the dealership.

For many buyers, a Peterbilt is not just a truck—it's an asset.

Built to Be Customized

No truck brand embraces customization quite like Peterbilt.

Owner-operators can build a truck that reflects their personality and business with:

• Custom wheelbases
• Polished accessories
• Stainless upgrades
• Premium interiors
• Lighting packages
• Performance specifications
• Heavy-haul configurations

Whether you're building a show truck or a hardworking highway truck, Peterbilt gives owners nearly unlimited ways to make the truck their own.

Driver Comfort Matters

Long days behind the wheel require a truck that keeps drivers comfortable.

Peterbilt has built a reputation for:

• Spacious cabs
• Comfortable seating
• Excellent visibility
• Quality interiors
• Driver-focused layouts

Many drivers who have owned multiple brands remain loyal to Peterbilt because of the overall driving experience.

A Reputation Built Over Generations

Peterbilt has been producing trucks since 1939 and remains one of the most recognized names in trucking.

The legendary 379 became one of the most popular owner-operator trucks ever built, and the 389 carried that tradition forward with improved styling and modern technology while maintaining the classic look drivers wanted.

That heritage matters.

Many owner-operators grew up dreaming of owning a Peterbilt because it represented success in the trucking industry.

Strong Demand Means Strong Value

Even in changing markets, Peterbilt's traditional long-hood trucks continue to attract buyers.

Industry sources consistently point to the Peterbilt 389 as a truck known for strong resale value, owner-operator demand, and long-term desirability.

When it comes time to sell or trade, that's a major advantage.

More Than a Truck

For fleets, a truck is often a tool.

For owner-operators, it's much more than that.

It's:

• Your office
• Your livelihood
• Your reputation
• Your brand
• Your home away from home

That is why so many owner-operators continue to choose Peterbilt.

The Bottom Line

There are many great trucks on the road today. Freightliner offers efficiency. Volvo offers comfort. Kenworth builds exceptional equipment.

But when it comes to pride of ownership, customization, driver appeal, and resale value, Peterbilt continues to hold a special place in the trucking industry.

That's why, for many drivers, Peterbilt isn't simply a truck—it's the king of the owner-operator market.

At Double K Sales & Detailing in Brookings, South Dakota, we understand the pride that comes with owning a Peterbilt. Whether you drive a 379, 389, 589, or any other model, our team provides professional repairs, diagnostics, alignments, detailing, and polishing services to help keep your truck looking sharp and performing at its best.